Hosting webinars is a powerful strategy to engage your audience, showcase your expertise, and drive conversions. With Groove, you can seamlessly set up an effective webinar funnel using GrooveWebinars and GrooveFunnels. Here's a step-by-step guide to capturing leads, nurturing them, and converting attendees into customers.

1. Setting Up Your Webinar Funnel

a. Create a New Webinar:

• Access GrooveWebinars:

  • Log in to your free Groove account at: https://intelligentsalesmachine.com/groove

  • Navigate to GrooveWebinars.

• Initiate a New Webinar:

  • Click on the “New Webinar” button.

  • Select the type of webinar: Automated, Live, Live Streaming, or Meeting.

b. Configure Webinar Details:

• Webinar Information:

  • Set the Name (internal use) and Title (public-facing) of your webinar.

  • Specify the Duration to match your content length.

• Scheduling:

  • Choose between One-Time or Recurring sessions.

  • For recurring webinars, define the frequency, days, and times.

  • Enable options like Instant Watch for immediate access or Just-In-Time sessions to offer upcoming slots, enhancing attendance flexibility.

c. Design Registration and Thank You Pages:

• Using GroovePages:

  • Navigate to GroovePages within your Groove account.

  • Select the “Webinar” tab to access pre-designed templates.

  • Customize the Registration Page to capture attendee information and the Thank You Page to confirm registrations.

2. Capturing Leads

a. Optimize Registration Forms:

• Essential Fields:

  • Collect vital information such as Name, Email Address, and any other relevant details to personalize follow-ups.

• Incentives:

  • Offer lead magnets like exclusive content or discounts to encourage sign-ups.

b. Integrate with GrooveMail:

• Automated Responses:

  • Set up confirmation emails to acknowledge registrations.

  • Schedule reminder emails leading up to the webinar to reduce no-shows.

3. Nurturing Leads Pre-Webinar

a. Educational Content:

• Pre-Webinar Series:

  • Send a series of emails providing valuable insights related to your webinar topic to build anticipation.

b. Engagement Strategies:

• Surveys and Polls:

  • Gauge attendee interests and tailor your webinar content accordingly.

• Exclusive Previews:

  • Share snippets or teasers of the webinar content to spark interest.

4. Delivering the Webinar

a. Interactive Features:

• Live Chat:

  • Facilitate real-time interaction to address attendee questions.

• Polls and Surveys:

  • Engage participants and gather feedback during the session.

b. Timely Offers:

• Product/Service Promotion:

  • Introduce your offer at a strategic point during the webinar.

  • Utilize Countdown Timers to create urgency.

  • Display Social Proof Alerts to showcase real-time purchases or sign-ups.

5. Post-Webinar Follow-Up

a. Automated Follow-Up Emails:

• Attendees:

  • Send a thank you email with a replay link.

  • Highlight the benefits of your offer and include a call-to-action.

• Non-Attendees:

  • Express regret for their absence and provide a replay link.

  • Encourage them to reach out with any questions.

b. Lead Segmentation:

• Behavior-Based Segmentation:

  • Categorize leads based on their engagement levels during the webinar.

  • Tailor future communications to align with their interests and behaviors.

By following this structured approach, you can effectively capture leads, nurture them through valuable interactions, and convert webinar attendees into loyal customers using Groove's comprehensive suite of tools.